Publisher's Synopsis
1.2 Given that competitor analysis is an essential component of corporate strategy, Porter(1980) argued that most firms do not conduct this type of analysis systematically enough.Rather, a lot of firms operate on what he calls "informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives."As a result, traditional environmental scanning places many firms at risk of dangerous competitive blind spots due to lack of robust competitor analysis .To rectify this situation, Iam wirting this working paper to make easy for students to study and understand.
