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Competitive Strategies in European Banking

Competitive Strategies in European Banking

Paperback (02 Jun 1994)

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Publisher's Synopsis

This is a strategic analysis of the European banking sector using Michael Porter's framework for industry and competitor analysis. The book surveys both the changing structure of the commercial banking industry in Europe and the strategic implications of these changes for the major players in the leading five EC countries.

About the Publisher

Oxford University Press

Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide. Our products cover an extremely broad academic and educational spectrum, and we aim to make our content available to our users in whichever format suits them best.We publish for all audiences-from pre-school to secondary level schoolchildren; students to academics; general readers to researchers; individuals to institutions. Our range includes dictionaries, English language teaching materials, children's books, journals, scholarly monographs, printed music, higher education textbooks, and schoolbooks.

Book information

ISBN: 9780198773504
Publisher: OUP Oxford
Imprint: Oxford University Press
Pub date:
DEWEY: 332.1094
DEWEY edition: 20
Language: English
Number of pages: 284
Weight: 466g
Height: 233mm
Width: 157mm
Spine width: 17mm