Hardback (19 Jul 1999)
Not available for sale
Out of stock
This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework.
From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.
| ISBN: | 9780333716809 |
| Publisher: | Macmillan Education UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 19 Jul 1999 |
| DEWEY: | 658.4012 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 327 |
| Weight: | 528g |
| Height: | 240mm |
| Width: | 160mm |
| Spine width: | 25mm |
$2.80off
What's Your Dream?
Hardback
Published 16 Jan 2025
Save $2.80
$4.88off
Character Limit
Hardback
Published 19 Sep 2024
Save $4.88
$0.93off
Effortless
Paperback
Published 09 Jan 2025
Save $0.93
Building a StoryBrand 2.0
Hardback
Published 07 Jan 2025
$2.65off
Main Street Millionaire
Paperback
Published 05 Dec 2024
Save $2.65
$0.61off
Polar Bear Pirates and Their Qu...
Paperback
Published 01 Sep 2003
Save $0.61
$6.80off
A Completely Different Game
Hardback
Published 23 Jul 2024
Save $6.80
$5.73off
Supply Chain Management
Paperback
Published 23 Apr 2019
Save $5.73
