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Competitive Strategies for Product Standards

Competitive Strategies for Product Standards

Book (01 Aug 1991)

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Publisher's Synopsis

The question of the standardization of product features and technologies is at the heart of this book. It examines the criteria for good standardization procedure and the benefits that can accrue from it. The book uses a series of case studies to illustrate its arguments.

Book information

ISBN: 9780077073152
Publisher: McGraw-Hill
Imprint: McGraw-Hill
Pub date:
DEWEY: 658.5752
DEWEY edition: 20
Language: English
Weight: 480g
Height: 230mm