Hardback (16 Feb 1999)
Not available for sale
Out of stock
Written from a practitioner's perspective, this book explains how to integrate a company's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas.
| ISBN: | 9780844202938 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill |
| Pub date: | 16 Feb 1999 |
| DEWEY: | 658.47 |
| DEWEY edition: | 21 |
| Number of pages: | 320 |
| Weight: | 589g |
| Height: | 25mm |
| Width: | 158mm |
| Spine width: | 25mm |
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