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Competitive Intelligence for the Competitive Edge

Competitive Intelligence for the Competitive Edge

Paperback (31 Oct 2000)

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Publisher's Synopsis

Written from a practitioner's perspective, this text details how to integrate business operations - particularly marketing, advertising and strategic planning - with the latest competitive techniques in order to achieve positive results in all areas.

Book information

ISBN: 9780658000591
Publisher: NTC
Imprint: NTC
Pub date:
DEWEY: 658.47
DEWEY edition: 21
Language: English
Number of pages: 240
Weight: 450g
Height: 229mm
Width: 152mm
Spine width: 18mm