Publisher's Synopsis
This text has been carefully developed with the purpose of helping managers to achieve their goals in market testing. Conceptually, market testing is a simple process - write a specification, draw up a list of bidders, choose the best bid and implement the results. In practice, however, planning for all contingencies is extremely difficult without back-up and guiding information. This book aims to help managers to be successful in this area. It has a user-friendly format which examines the background, process, implementation and subsequent evaluation of market testing. The book covers subjects which include: what market testing is and how it works?; planning; reviewing service levels; in-house bids; specifications and tender strategy; the bidding process; on-going contract management; TUPE; draft terms of reference for market testing teams.
