Publisher's Synopsis
New Fifth Edition Now Available!Communication skills could mean the difference between triumph and failure in countless situations in one's professional life.Competent Communication at Work helps readers become effective and successful communicators via an array of channels through which they can establish their communication credibility in the workplace (written communication, presentations, speeches, interviews, and non-verbal messages). Through listening and audience analysis, the authors emphasize the importance of adaptability in creating effective and appropriate messages. In addition, the publication prepares readers for the constantly-evolving global market by explaining how globalization and technology have impacted communication in the business realm, and insight on how to successfully engage with diversity and intercultural differences.The NEW fifth edition of Competent Communication at Work:Provides comprehensive coverage of the basic competencies of business communication.Integrates real-world examples and strategies that illustrate chapter concepts and help students apply them in their own work.Discusses the importance of digital literacy and technology use in different facets of professional life from interviewing to crisis communication.Incorporates a chapter on crisis communication emphasizing stages of crisis, message design, and use of social media.
