Hardback (15 Mar 1984)
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Analyzes and contrasts different marketing systems from an international perspective. Noted experts in the areas of marketing and international business examine, in depth, such topics as consumer behavior, distribution systems, marketing strategies, publilc policy, and special markets.
| ISBN: | 9780275912024 |
| Publisher: | ABC-CLIO |
| Imprint: | Praeger |
| Pub date: | 15 Mar 1984 |
| Number of pages: | 309 |
| Weight: | 680g |
| Height: | 230mm |
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