Publisher's Synopsis
The lecture market has existed for just over 10 years, although it has been a common practice among academics and professionals for several years as a way of disseminating knowledge, only in the last decade has it been approached as a business. The lectures are often motivational and aimed at adults. Some specialists qualify them as "reactive", because their content, in a usual way, is intended to correct a human behaviour already sedimented in the character of each listener. This study analyses the possibility of innovating the service, focusing on those who are still developing their own set of characteristics, therefore the proposal is to approach the theme in a "proactive" way. It is an untapped business, which can revolutionize the lecture market and change futures.
