Second edition
Paperback (29 Apr 2022)
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This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.
| ISBN: | 9781433188077 |
| Publisher: | Peter Lang Inc., International Academic Publishers |
| Imprint: | Peter Lang |
| Pub date: | 29 Apr 2022 |
| Edition: | Second edition |
| DEWEY: | 324.730973 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 292 |
| Weight: | 471g |
| Height: | 225mm |
| Width: | 150mm |
| Spine width: | 18mm |
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