Communication and Prejudice: Theories, Effects, and Interventions

Communication and Prejudice: Theories, Effects, and Interventions is a comprehensive exploration of how communication affects prejudice, and how communication interventions reduce it. The book gives readers a well-rounded understanding of theories and current research on the topic, sustained with real-world examples that bring concepts and principles to life.While many texts on this subject are compilations, Communication and Prejudice presents students with the thoughtful, accessibly written, cohesive view of a single author who considers the issues from a true social science perspective. Topics include levels of communication, defining and measuring prejudice, stereotypes in the media and public information, mass media, and education programs. New chapters address current issues including stereotypes and prejudice in video games, social media and cyberbullying, and digital information literacy. Review guides for tests are also included for each chapter. Communication and Prejudice addresses prejudice as a world-wide problem and explores communication interventions at the intra-, inter- and mass communication levels of analysis. It is ideal for undergraduate courses in journalism, mass communication, race and gender in media, and communications.