Publisher's Synopsis
This volume provides undergraduate students with an introduction to mass communication. "Communication Theories" examines the historical origins of mass communication theory and discusses communication methods and models.;This third edition contains recent examples from mass media and communication research. The text has been divided into seven parts, each prefaced by a short overview of the section content.;It discusses scientific method and communication models giving students a good background in the basic communication theories and the chapters have been resequenced for easier use by the student.;It is aimed at undergraduate students on courses covering communication theory and social sciences such as sociology and psychology. It is also designed to be a supplementary text for media and journalism courses.
