Paperback (23 Oct 2010) | French
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Le développement durable a été créé par la communication des entreprises pour réenchanter l'économie et fournir un thème consensuel sur nos modes de développement. À partir de nombreux travaux scientifiques internationaux, l'auteur démontre que la communication sur le développement durable, loin de relégitimer la place de l'entreprise, engendre des effets pervers qui vont bien au-delà des simples attaques en greenwashing.
| ISBN: | 9782130579267 |
| Publisher: | PUF |
| Imprint: | PUF |
| Pub date: | 23 Oct 2010 |
| Language: | French |
| Number of pages: | 192 |
| Weight: | 202g |
| Height: | 190mm |
| Width: | 125mm |
| Spine width: | 27mm |
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