Publisher's Synopsis
Arguing that widespread changes in human attitudes and behaviour are vital to ensure a secure sustainable future, this book focuses on using communication processes for facilitating those changes. Through lively accounts and analysis of specific projects across four continents, Colin Fraser and Sonia Restrepo-Estrada show how communication has been used to mobilize societies, to facilitate democratic participation, and to help people acquire new knowledge and skills. The authors make proposals for how, in this widely neglected area, communication strategies, techniques and media resources might be systematically harnessed to help societies adapt, change and develop in the next century. Their book will be of interest to those working for change and development and to those concerned with politics, society and media.
