Publisher's Synopsis
This book reveals how colour is used in different ways to express feelings and concepts, and how it is used to persuade and perceive. It explains how pig ments and dyes have been made throughout history, and how some artists have changed our perception of colour and its imagery from prehistoric times to the present. It also shows how advertisers use colour psychology to tempt and manipulate consumers. The book includes opportunities for investigations and project work which can be carried out at home or in the classroom.
