Book (31 Dec 1988)
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Eighteen papers presented at the 4th Annual Advertising and Consumer Psychology Conference held in Chicago July 1985 offer practitioners, and academicians' views in a review of current thought regarding consumers' cognitive and affective responses to advertising. Annotation copyright Book News, Inc. Portland, Or.
| ISBN: | 9780669148305 |
| Publisher: | Lexington Books |
| Imprint: | Lexington Books |
| Pub date: | 31 Dec 1988 |
| DEWEY: | 659.1019 |
| DEWEY edition: | 19 |
| Language: | English |
| Number of pages: | 414 |
| Weight: | 725g |
| Height: | 241mm |
| Width: | 158mm |
| Spine width: | 38mm |
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