Book (15 Jul 2016)
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Professor Mary Jo Bitner outlines the concept of co-creation. She explains why the process increases both buy-in and satisfaction levels.
Over 700 journals, including those of over 298 learned societies and institutions, and over 800 books a year across a broad range of subject areas including business, humanities, social sciences, and science, technology, and medicine.
| ISBN: | 9781473988866 |
| Publisher: | SAGE Publications Ltd |
| Imprint: | SAGE Publications Ltd |
| Pub date: | 15 Jul 2016 |
| DEWEY: | 658.4063 |
| DEWEY edition: | 23 |
| Language: | English |
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