Hardback (01 Jan 2000)
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Blackett, Deputy Chairman of Interbrand Group, Inc., and Boad, a registered trademark attorney for the UK and Europe, are joined by several other marketing and trade specialists, to discuss ways that two well matched brands, working together, can create a valuable marketing tool that can enhance profitability and the value of the brand for both par
| ISBN: | 9780312228972 |
| Publisher: | Palgrave Macmillan C/O Vhps Holtzbrinck Publishing,. |
| Imprint: | Palgrave Macmillan C/O Vhps Holtzbrinck Publishing,. |
| Pub date: | 01 Jan 2000 |
| Language: | English |
| Number of pages: | 8 |
| Weight: | 363g |
| Height: | 242mm |
| Width: | 161mm |
| Spine width: | 16mm |
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