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Citizen Brand

Citizen Brand 10 Commandments for Transforming Brands in a Consumer Democracy

Book (15 Oct 2002)

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    Publisher's Synopsis

    This manual presents a concept designed to help companies develop brands that should inspire loyalty among consumers in today's emotionally charged social and economic climate. It details ten commandments for companies, along with practical examples and images from advertising and retail.

    Book information

    ISBN: 9781581152401
    Publisher: Allworth Press
    Imprint: Allworth Press
    Pub date:
    DEWEY: 658.827
    DEWEY edition: 21
    Number of pages: 249
    Weight: 522g
    Height: 234mm
    Width: 156mm
    Spine width: 19mm

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