Book (13 Jul 2016)
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One method for generating brand loyalty is to incorporate a philosophy and world perspective into a brand identity beyond the product itself. AMA TV presents the strategy employed by the Chipotle restaurant chain to bring focus to local agriculture.
| ISBN: | 9781473986077 |
| Publisher: | American Marketing Association |
| Imprint: | American Marketing Association |
| Pub date: | 13 Jul 2016 |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
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