Publisher's Synopsis
With ROI being the new black, operational efficiency in business is more important than ever before... But are you going so far in driving your teams in saving costs that in the end what you are really doing is just damaging your brand and its reputation? This book shows you why prioritizing value over price is key to brand success. Author Thomas James Elliott, a seasoned filmmaker and brand storyteller, reveals how a cost-driven culture can cripple your brand. Learn to identify truly valuable partnerships. Build stronger teams. Boost your brand's awareness. This practical guide offers insights for marketing, communications, and corporate affairs professionals. Stop losing money. Start building a thriving business.
