Publisher's Synopsis
The book thoughtfully and provocatively takes the reader through GBH's entire body of work to date, with chapters such as Fear of failure", In search of joy" and Beware of flattery". Epitomised by the book's title, the founders of GBH provide an incredible degree of insight into the field of design.
Along with texts by GBH's founders the book features contributions from design world super stars such Antonio Bertone and Silas Amos (Hewlett Packard) among others.
Published in partnership with GBH.