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Charity Marketing

Charity Marketing Meeting Need Through Customer Focus - ICSA Guides

3rd Edition

Paperback (15 Jul 2005)

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Publisher's Synopsis

Over the last ten years, the need to use and understand a marketing approach has become ever more crucial to every organisation in the not-for-profit sector - and is an aspect of charity management which is still increasing in importance. This book, written by Ian Bruce, examines this topic.

Book information

ISBN: 9781860722967
Publisher: ICSA
Imprint: ICSA
Pub date:
Edition: 3rd Edition
DEWEY: 361.76320688
DEWEY edition: 22
Number of pages: 340
Weight: 440g
Height: 216mm
Width: 138mm
Spine width: 212mm