Publisher's Synopsis
My professional growth started with one question: What is the best way to connect the dots to navigate the complexity of massive volumes of data?
Through this discovery process, I realized there is no shortage of data but there is certainly a scarcity of meaningful information that inspires savvy decision-making to create commercial strategies that enable you to capture andmaintain the attention of the key players in the Big Pharma healthcare domain.
This book offers you the compelling opportunity to make a huge impact on your commercial results and elevate your career in this highly competitive industry. You will learn how to:
- See and understand marketing from a new, unique perspective
- Develop your insightful and incisive Marketing Opportunity Map
- Cannon-proof your marketing decisions
- Identify leverage points you can use to your advantage
- Know how to target the market for your ever-increasing success
