Hardback (01 Jan 1994)
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Out of stock
This text examines two important issues: how a new style is born, accepted by fashion leaders and a broader audience of consumers, and then discarded; and what social, economic and psychological factors cause an individual to adopt or reject a style. The authors discuss the evolution of the concept of fashion and what methods are used by fashion forecasters to determine consumer behavior.
| ISBN: | 9781563670145 |
| Publisher: | Fairchild Publications |
| Imprint: | Fairchild Publications |
| Pub date: | 01 Jan 1994 |
| DEWEY: | 391 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 342 |
| Weight: | 710g |
| Height: | 235mm |
| Width: | 187mm |
| Spine width: | 26mm |
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