Publisher's Synopsis
ò How do you plan and implement change? - ò How do you monitor progress? - ò What models and concepts are available to help? - ò How can you identify resistance - and deal with it? - - These are some of the questions addressed in Alan Warner's compelling business novel. Phil Moorley has just become CEO of a family firm in the north of England, and his main task is to change its culture so that it can meet the challenges that lie ahead. He enlists the aid of Christine Goodhart, training consultant, long time friend - and sometime mistress. - - We follow Phil's efforts to create allies and outwit enemies, and we share with him the pains and the triumphs involved. We learn about some of the techniques that can be used to bring about change and we see how they work - or fail - when put to the test. - - Also included is a detailed commentary by the author drawing on his experience of working with change specialists in a variety of circumstances. Change and the Bottom Line is an informative yet entertaining guide to one of the key areas of management concern.
