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Chances and Challenges of Digital Management

Chances and Challenges of Digital Management Proceedings of the International Scientific-Practical Conference (ISPC 2022) - Springer Proceedings in Business and Economics

Hardback (30 Nov 2023)

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Publisher's Synopsis

This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.

Book information

ISBN: 9783031456008
Publisher: Springer Nature Switzerland
Imprint: Springer
Pub date:
Language: English
Number of pages: 250
Weight: 544g
Height: 235mm
Width: 155mm
Spine width: 16mm