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Cases on Metaverse and Consumer Experiences

Cases on Metaverse and Consumer Experiences

Hardback (27 Feb 2025)

  • $279.49
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Publisher's Synopsis

"This book aims to present a set of real cases, methodologically based on academic perspectives, that exemplify the use of the Metaverse in companies' marketing, in the development of new businesses, or the creation of new consumer experiences"--.

Book information

ISBN: 9798369372456
Publisher: IGI Global Scientific Publishing
Imprint: IGI Global Scientific Publishing
Pub date:
DEWEY: 658.872
DEWEY edition: 23/eng/20250212
Language: English
Weight: -1g