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Cases in Strategic Marketing Management

Cases in Strategic Marketing Management Business Strategies in Latin America

Paperback (15 Sep 2000)

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    Publisher's Synopsis

    For courses in Marketing Strategy.

    This new book fosters an understanding of marketing in Latin America in two ways: extensive cases that give readers information that is not readily available outside of Latin America, and extensive notes that help put the cases in context. The cases are written by two highly-respected authors who are specialists in the field.

    Book information

    ISBN: 9780130894908
    Publisher: Pearson Education
    Imprint: Pearson
    Pub date:
    DEWEY: 658.802
    DEWEY edition: 21
    Number of pages: 280
    Weight: 412g
    Height: 234mm
    Width: 178mm
    Spine width: 10mm

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