6th Edition
Book (31 Jan 1994)
Not available for sale
Out of stock
A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.
| ISBN: | 9780256122466 |
| Publisher: | Irwin |
| Imprint: | Irwin |
| Pub date: | 31 Jan 1994 |
| Edition: | 6th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 754 |
| Weight: | 1346g |
| Height: | 230mm |
| Width: | 196mm |
| Spine width: | 31mm |
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