Delivery included to the United States

Cases in Marketing Management

Cases in Marketing Management

7Revised Edition

Paperback (01 Dec 1996)

Not available for sale

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Publisher's Synopsis

This text begins by orienting the student to the methods and benefits of case oriented education. It includes chapters on orientation, analyzing cases and a full case example complete with a sample student analysis of that case. The book provides a mix of product and service cases as well as more coverage of soft technoloiges such as the World Wide Web and software companies.

Book information

ISBN: 9780071149044
Publisher: McGraw-Hill Education (ISE Editions)
Imprint: McGraw-Hill Education (ISE Editions)
Pub date:
Edition: 7Revised Edition
DEWEY: 658.802
Number of pages: 736
Weight: 1190g
Height: 230mm