2nd Edition
Paperback (30 Nov 1975)
Not available for sale
Out of stock
Case studies based on actual events and problems present situations calling for appraisal and decision in the areas of consumer behavior, product policy, distribution policy, promotional policy, and marketing planning and strategy.
| ISBN: | 9780131188938 |
| Publisher: | Prentice-Hall |
| Imprint: | Prentice-Hall |
| Pub date: | 30 Nov 1975 |
| Edition: | 2nd Edition |
| DEWEY: | 658.800722 |
| DEWEY edition: | 18 |
| Number of pages: | 233 |
| Weight: | -1g |
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