2nd Edition
Paperback (01 Jan 1994)
Not available for sale
Out of stock
Offers a selection of cases that are multinational in scope, describe actual situations and illustrate the issues faced by global marketers as they take their products and services into new nations and cultures. This text includes a number of case studies with introductory notes.
| ISBN: | 9780130374745 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 01 Jan 1994 |
| Edition: | 2nd Edition |
| DEWEY: | 382.6 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 461 |
| Weight: | 681g |
| Height: | 234mm |
| Width: | 178mm |
| Spine width: | 17mm |
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