Publisher's Synopsis
Used in conjunction with the best–selling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining cuirrent business theory in the context of real business situations. It successfully considers how today′s rapid technological changes and increasingly international markets compound the dififculties of decision–making. The 16 new cases provide an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today′s changing world.
