Publisher's Synopsis
Cases in Business and Management, Second Edition now consists of 18 current business cases from Australia, New Zealand and our region. This valuable and yet affordable teaching resource has been designed for students of business, international business, and strategy for both postgraduate & undergraduate level. This title includes most cases that either take or include an international perspective. It includes cases that are timely and relevant to today's global economic situation, including ABC Learning, the Tata Nano, and Wesfarmers. It updates two cases on CSR and the global financial crisis. It also includes eight new cases: Gloria Jeans, Samsung, Harvey Norman, BHP, Grameen Bank (a micro-lender), Virgin Blue, Optus, and General Motors.
