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Cases in Bank Strategic Management and Marketing

Cases in Bank Strategic Management and Marketing

Hardback (18 Jun 1986)

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Publisher's Synopsis

This collection of case studies is designed to accompany the textbook, Bank Strategic Management and Marketing. The material, previously unpublished in any form elsewhere, results from several years of case research at the International Banking Centre at Manchester Business School.

Book information

ISBN: 9780471908845
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 332.1068
DEWEY edition: 19
Language: English
Number of pages: 406
Weight: 704g
Height: 77mm
Width: 77mm