3rd Edition
Paperback (31 Oct 1991)
Not available for sale
Out of stock
A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.
| ISBN: | 9780131175082 |
| Publisher: | Prentice-Hall |
| Imprint: | Prentice-Hall |
| Pub date: | 31 Oct 1991 |
| Edition: | 3rd Edition |
| DEWEY: | 659.10722 |
| DEWEY edition: | 20 |
| Number of pages: | 681 |
| Weight: | 1024g |
| Height: | 236mm |
| Width: | 178mm |
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