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Cases in Advertising and Communications Management

Cases in Advertising and Communications Management

3rd Edition

Book (01 Aug 1991)

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Publisher's Synopsis

A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.

About the Publisher

Prentice Hall

Book information

ISBN: 9780131161382
Publisher: Prentice Hall
Imprint: Prentice Hall
Pub date:
Edition: 3rd Edition
DEWEY: 659.10722
DEWEY edition: 20
Number of pages: 681
Weight: 1159g
Height: 243mm
Width: 184mm
Spine width: 32mm