Publisher's Synopsis
Capon's Marketing Essentials for Latin American Managers, second edition (CME-LA 2e) provides the essence of marketing for current and aspiring marketing professionals throughout the many countries of Latin America. MLAM21c is a book for Latin American managers written by Latin American academics steeped in the culture of Latin American business. Similar to Capon's Marketing Essentials, this book is easy to read, packed with examples from throughout the region, and provides a concise and excellent understanding of modern marketing. CME-LA contains Internet links to additional material, video/audio interviews, that makes Latin America marketing come alive.
