Publisher's Synopsis
Business often feels like a blood sport. American capitalism is both exceptional and fiercely competitive, where new companies must fight for financial resources, talent, and market share in an unforgiving environment. With a startup failure rate of around 90%, few businesses get a second chance if they stumble.
Such is the story of Americano Media, a Spanish-language conservative media outlet that swiftly rose to national prominence. After an impressive 16 months of growth, Americano halted operations to avoid financial strain and regroup for its next phase. Having launched in March 2022, the company expanded rapidly from satellite radio to terrestrial broadcasts and OTT video streaming, challenging major players like Univision, Telemundo, and CNN en Español. Now, Americano Media is preparing for a comeback-proof that resilience in business can pay off.
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