Book (31 May 2015)
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Professor Ronald Rice discusses communication campaigns from target audience identification and research to media for the presentation and how to evaluate the success of the campaign.
Over 700 journals, including those of over 298 learned societies and institutions, and over 800 books a year across a broad range of subject areas including business, humanities, social sciences, and science, technology, and medicine.
| ISBN: | 9781473937123 |
| Publisher: | SAGE Publications Ltd |
| Imprint: | SAGE Publications Ltd. |
| Pub date: | 31 May 2015 |
| DEWEY: | 302.23 |
| DEWEY edition: | 23 |
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