Publisher's Synopsis
"COURSE of DIGITAL TRANSFORMATION for DINOSAURS" is a fun, engaging, and insightful guide designed for those who feel left behind by the rapid pace of digital transformation. Packed with practical lessons, real-world examples, and a humorous twist, this book takes you on a journey through the essential stages and change agents of digital transformation, helping you navigate the modern business landscape without feeling overwhelmed.
In this two-part course, you'll explore:
- The Key Stages of Digital Transformation-breaking down complex theories into easy-to-digest lessons ("Rocks") and actionable insights ("Comets").
- The Change Agents-who are they, and how can they inspire you to lead innovation and embrace the future?
Whether you're a seasoned executive, a small business owner, or simply someone curious about what it takes to survive in the age of disruption, this book offers a playful yet educational approach to understanding the digital shift happening across industries.
If you've ever felt like a dinosaur in today's fast-paced, tech-driven world, this course will help you evolve, adapt, and thrive-or face the alternative. The choice is yours: Evolve or go extinct!