Publisher's Synopsis
This is a product around which tutors can structure a strategic management course (a key module of any hospitality degree) and it has been piloted with students at Queen Margaret University College in Edinburgh. The student pack contains a book and a disk. The book provides an in-depth case study of a run-down, loss-making city-centre hotel. The hotel is bought by a new investment company, which needs to transform the hotel's fortunes through shrewd management. The disk contains a user-friendly program that enables students to create their own business plan for the hotel, while learning and researching a range of strategic management issues as they go along. The tutor's pack contains all this and a large manual that explains the workings of the course, as well as a second disk that allows tutors to customize the program to their own specific needs. Tutors who wish to evaluate the project can request a specifically adjusted version of the student disk.
