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CIM Study Text. Understanding Customers

CIM Study Text. Understanding Customers

4Revised Edition

Paperback (30 Apr 1997)

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Publisher's Synopsis

This study text focuses on understanding customers. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.;The 1997 study texts continue to place a major emphasis upon providing case examples to illustrate points.

Book information

ISBN: 9780751740530
Publisher: BPP Publishing Ltd
Imprint: BPP Publishing Ltd
Pub date:
Edition: 4Revised Edition
DEWEY: 658.802
Language: English
Weight: -1g