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CIM Study Text. Paper 11, Diploma Strategic Marketing Management

CIM Study Text. Paper 11, Diploma Strategic Marketing Management

6Revised Edition

Paperback (31 May 1999)

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Publisher's Synopsis

This study text focuses on planning and control in strategic marketing management. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.

Book information

ISBN: 9780751740905
Publisher: BPP Publishing Ltd
Imprint: BPP Publishing Ltd
Pub date:
Edition: 6Revised Edition
DEWEY: 658.80071142
Language: English
Weight: -1g