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CIM Professional Post-Graduate Diploma in Marketing, for Exams in December 2005 and June 2006. Paper 12 Strategic Marketing in Practice

CIM Professional Post-Graduate Diploma in Marketing, for Exams in December 2005 and June 2006. Paper 12 Strategic Marketing in Practice Tutorial Text

7th Edition

Paperback (15 Sep 2005)

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Publisher's Synopsis

This text features the CIM syllabus, scene-setting chapter introductions, key concepts, action programmes and real-life examples. BPP liaises closely with examiners to ensure complete syllabus coverage.

Book information

ISBN: 9780751723908
Publisher: BPP Professional Education
Imprint: BPP Professional Education
Pub date:
Edition: 7th Edition
DEWEY: 658.80076
DEWEY edition: 22
Number of pages: 458
Weight: -1g
Height: 292mm
Width: 206mm