Publisher's Synopsis
This text offers coverage of the traditional functions of business, integrating these topics with evolving business issues and introducing them in a manner that reflects actual business practice. It emphasizes three essential processes: acquiring and using information; building relationship with key stake-holders; and managing the primary activities that generate quality goods and services. There is coverage of e-commerce and the challenges of operating Internet-based-e-business. This title also includes a WebCT Guide and PIN code. WebCT online courses provide lecture notes and additional content tied directly to the text, along with self-tests, interactive activities, and net links. All this is directly customized by the lecturer to suit individual courses.
