Publisher's Synopsis
We offer these texts bundled together at a discount for your students. Business Writing in the Digital AgeThis book fills an urgent need to equip students to write more effectively for todayÆs business world. Using numerous concrete examples, this book frames writing as a strategic tool to accomplish goals. Readers learn a step-by-step system that tells them what to say, and how to say it in every circumstance. They learn the specifics of crafting messages and documents that range from the traditional, like letters and proposals, to media such as email, blogs, web sites, PowerPoint and social networking. Students also develop tools to keep improving on their own, and to handle new communication channels as they emerge.Business and Professional CommunicationTo demonstrate excellence as professionals, students must first develop excellence as communicators. This text presents an exciting new approach to teaching the core concepts and techniques of business and professional communication, and is organized by the sequence of experiences readers will face as they transition from student to professional, and from interviewee to team member to leader. Unique to this text is coverage of some of the challenges of todayÆs workplace, such as the negative impacts of technology, and achieving work-life balance.Please contact your Sales Representative for more information.
