Publisher's Synopsis
Porter Gale, author of Your Network is Your Net Worth, in a Forbes interview, revealed that much of her success can be attributed to relationships she made throughout the years. She stressed that one's "net worth" is not anchored on the size of one's portfolio or network but on the quality of affairs and on one's "ability to define and stay true to your passions and values and that working with other people who share them will allow you to build a strong and enduring interpersonal safety net that will carry you through any financial calamity to greater output and personal fulfillment.". Indeed, communication is the soul of any business. It serves as both the content and channel for one's decisions, ideas, tasks, solutions, plans, and need to belong and solidify your sense of culture and self. In fact, a Towers Watson study attests that companies that communicate with courage, innovation, and discipline are more effective at engaging employees and producing ideal business outcomes.Fundamentally, poor business writing is costly and leads to disastrous events. A Los Angeles Business journal article explained that billions of dollars are lost due to insufficient writing skills among business people. It happens, for example, when a customer does not understand the email, marketing tool, or proposal by a company because of wrong grammar or awkward style and tone. The article adds that customers encountering poorly written materials might form an undesirable impression of how a company runs its business.
